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Refresh rate, panel type, resolution and response time pull in different directions, and the right balance depends on the games you play and the card driving them. A 240Hz esports panel and a 4K creator-friendly display solve very different problems.
Pin down your resolution first, because it sets how hard the GPU has to work, then choose a refresh rate your hardware can actually sustain at that resolution. Panel technology and HDR then decide how the picture looks once motion is handled.