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Two machines can both advertise a Full HD camera and produce visibly different calls. The difference sits in pixel size, the tuning applied to each frame, and how the notebook handles a room lit from one window or a single overhead lamp.
The features worth paying for are the ones you cannot add later: the sensor itself, an infrared companion sensor for sign-in, a decent microphone array and a shutter you can slide across the lens. Software polish can be added by an application, but a small dark sensor stays a small dark sensor.