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Start with your CPU's thermal load and your case size, then decide between air and liquid. A single-tower AG or AK400 handles 65W to 125W chips quietly and cheaply; a dual-tower AK620 G2 rivals a 240mm AIO for a Core i7 or Ryzen 7. For a hot Core i9, Ryzen 9 or a heavy all-core workload, a 280mm or 360mm AIO such as the Mystique 360 or LT720 gives more thermal headroom and frees up space around tall memory. Always confirm cooler height against your case clearance and radiator length against your case's rad support before ordering.
In short: air coolers are simpler, cheaper and maintenance-free, while AIOs move heat off a small hotspot and suit taller RAM and cramped socket areas. Check socket support (current AMD AM5 and Intel LGA1700/1851 are covered on recent Deepcool mounts), fan noise and whether you want an LCD or ARGB model before you choose.