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Start with how many actions you press often and where the deck will live. More keys mean fewer folders to dig through, but they also take desk space and cost more — so match the key count to your real workflow rather than buying the biggest panel by default. Then think about whether you want physical dials for volume and editing, and confirm the apps you rely on are supported.
The whole Elgato Stream Deck line shares the same companion software, so profiles, folders and multi-action macros work the same across every model. That means you can start on a Mini or MK.2 and move up later without relearning anything. Below are the factors worth weighing before you choose.