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ASUS runs three gaming lines and they overlap in price more than in purpose. Zephyrus is the thin one, built around portability and a restrained acoustic profile. Strix and Scar are the full-power machines with wider cooling and brighter panels. TUF sits beneath both, trading finish and display quality for a lower entry price on the same silicon families.
The specification that catches people out is memory, because it is the one thing on this range you cannot revisit later. Storage, peripherals and the external display you plug in can all be changed after the fact; the modules, on several of these models, cannot.